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September 26, 2010
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Green Design Festival 2010 by prop4g4nd4 Green Design Festival 2010 by prop4g4nd4
Poster artwork for the Eco Heroes exhibition (1.3 x 2.3 m)

The Green Design Festival takes place in September/October of 2010 in Syntagma Square, Athens. It is organised by Brainlab, an independent non-profit organisation that deals with cultural action around social & environmental issues.

The Eco Heroes exhibition, as part of the festival, presents the stories of 10 of our fellow citizens who offer a significant bit to the protection of the environment in their daily lives & habits. Each of the participant designers was called to produce a poster for one of these individuals, referring to their main eco-related activities.

My brief concerns the action of mr. Pavlos Gerardos, a newspaper IT man who uses a bicycle on a daily basis for all his transport needs. The caption in the bottom reads: "ΚΑΘΕ ΠΕΤΑΛΙΑ ΚΑΙ ΠΙΟ ΚΟΝΤΑ ΣΤΑ ΧΡΩΜΑΤΑ ΤΗΣ ΠΟΛΗΣ ΠΟΥ ΜΟΥ ΚΡΥΨΑΤΕ" (=" Pedalling closer to the colours of the city that you've hidden from me")

Extract from mr. Gerardos' Eco Heroes description text:
"It was back in the summer of 2006 that Pavlos Gerardos, seeing that he had put on a bit of extra weight, decided to buy a bicycle. He started off cycling between home and work two or three times a week, but the loneliness of the endeavour meant he quickly grew bored with it and dumped his bicycle in the family’s yard. The bike disappeared a little later, but his love for cycling grew and grew, developing into a lifelong relationship. The following summer, Pavlos and his friend Kostas bought bikes and started to crisscross Attica together. Since then, all his daily movements - going to work, out for a drink, to the theatre or cinema - have been made by bicycle, twelve months a year. Pavlos covers some 30 kilometres on an average day in Athens, and hopes that the person who stole his first bike has come to enjoy cycling as much as him".

[link]
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:icongerardodesign:
gerardodesign Featured By Owner Apr 25, 2013
genial!!!!!!!!!!!!
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:iconfractalhead:
fractalhead Featured By Owner Jul 19, 2012
nice work
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:icondaxusflashlight:
daxusflashlight Featured By Owner Nov 7, 2010
you are quit e creative dude!amazing!!!
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:iconcorij:
corij Featured By Owner Sep 26, 2010
why are you so talented. you boggle my mind.
Reply
:iconteoo315:
teoo315 Featured By Owner Sep 26, 2010
love it
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